Book Information

Strategic Marketing problems: cases and comments, 13/e - international ed.

ISBN:  0-273-76894-8/978-0-273-76894-4
Author(s):  Pobert A Peterson Roger A. Kerin
Subject(s):  marketing - managementMarketingMarketing - Decision making
Edition:  13rd
Status: 
Page:  743
Size:  28
Publishing Info:  Pearson Education, 2013
Call number:  658.802 K39/13e13
Resource: 

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management

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